Advertise With Us | Edmonton.family
Reach Edmonton Parents
The people who plan the weekend, book the tickets, and pay for all four of them. Family attractions don't sell tickets. They sell outings — four admissions, a pumpkin, lunch, and a gift shop stop on the way out. The person who decides whether that happens is a parent, on their phone, on a Thursday night, looking for something to do on Saturday.
That's who reads us.
6,700 Newsletter subscribers. 54% open · 6,000+ views a send
83K Unique viewers on a typical social post
1,560 Shares last month · 7,354 comments
90% Of our audience lives in Edmonton metro
Who she is
35–44 — 46.1%
45–54 — 24.9%
25–34 — 16.3%
55–64 — 7.1%
65+ — 4.5% 18–24 — 1.1%
87% aged 25–54, majority women. Not "families" as a marketing adjective — the household decision-maker.
Source: Meta audience insights, last 28 days.
Where she lives
Edmonton
Sherwood Park
St. Albert
Spruce Grove
3.2% Rest of Canada — 9.0%
90% Edmonton metro. 97.4% Canada. Almost no leakage — you're paying to reach the city you're actually selling to.
Anyone can sell you reach. The question is whether it lands in the right city, with the right person, at the moment she's deciding. Ours does.
Parents don't forward ads. They forward plans.
1,560 shares and 7,354 comments last month. And every newsletter is opened 1.7 times per subscriber — parents come back to it when they're actually making the plan. Your placement isn't seen once. It's seen on the way to a decision.
Creating connections between Edmonton families and brands.
-
Everything in the Activity Package, doubled.
4 × social posts
2 × newsletter placements
Weekend Guide feature
Monthly feature on our core page
Permanent listing
~500,000 impressions. 150,000+ unique people. ~90% Edmonton metro.
This is what most partners book, and it's the one that moves attendance numbers. Enough repetition that parents see you more than once, across the two channels where they actually plan the weekend.
-
Built for camps and after-school programs.
Permanent listing
2 × social posts
1 × newsletter mention
Feature in the Weekend Guide
The entry point if you're filling seats in a specific program rather than building a brand. Best value in the camps and activities window — see the booking calendar below for when to pitch.
-
One sponsor per send. No competing placements.
6,700 subscribers
~3,600 unique opens per send
6,000+ views — the newsletter is opened 1.7 times per subscriber
Parents don't read it once. They go back to it when they're actually making the plan, which means your placement is seen on the way to a decision, not scrolled past on the way to something else.
One sponsor per send — sends book out in advance.
-
Everything in the Core Package, plus original content.
We come to you. We shoot the photo and video ourselves and build the campaign around what we find — your space, your staff, your actual experience.
Nothing is repurposed from your existing assets, because parents can tell the difference between a brand's photos and someone else's. This is the one that borrows our voice, not just our reach.
Limited slots — production takes lead time.
What our channels actually do.
Edmonton.family performance, last 28 days. Not a projection — what our own posts and newsletter delivered.
Grid 83,000 Unique viewers on a typical social post
437,296 Unique viewers on our best post last month
1,560 Shares — parents sending plans to friends
6,000+ Views per newsletter — read 1.7× on average
Social figures: Meta Business Suite, last 28 days. Newsletter figures: Substack, trailing 6 sends.
contact our team.
We’ve worked With
