Advertise with Edmonton.family
Reach the parent who buys all four tickets
Family attractions don’t sell tickets. They sell outings — four admissions, a pumpkin, lunch, and a gift shop stop on the way out.
The person who decides whether that happens is a parent, on her phone, on a Thursday night, looking for something to do on Saturday. That’s who reads us.
Who she is
Not “families” as a marketing adjective — the household decision-maker, and mostly women.
87% are aged 25–54 — the years when the weekend gets planned and paid for
Source: Meta audience insights, last 28 days.
Where she lives
Almost no leakage. You are paying to reach the city you are actually selling to — not a national number with an Edmonton slice inside it.
90% live in Edmonton metro. The other 10% is rounding, not audience
97.4% Canada. Source: Meta audience insights, last 28 days.
Parents don’t forward ads. They forward plans.
1,560 shares and 7,354 comments last month. Every newsletter is opened 1.7 times per subscriber — parents come back to it when they are actually making the plan. Your placement isn’t seen once. It’s seen on the way to a decision.
Creating connections between Edmonton families and brands
Four ways in. Most partners start with the Core Package.
The one that moves numbers
Most bookedCore Package
Everything in the Activity Package, doubled.
- 4 × social posts
- 2 × newsletter placements
- Weekend Guide feature
- Monthly feature on our core page
- Permanent listing
~500,000 impressions. 150,000+ unique people. ~90% Edmonton metro.
Enough repetition that parents see you more than once, across the two channels where they actually plan the weekend.
Camps and after-school programs
Activity Package
The entry point if you are filling seats in a specific program rather than building a brand.
- Permanent listing
- 2 × social posts
- 1 × newsletter mention
- Weekend Guide feature
Best value in the camps and activities window.
Ask us when to pitch — registration windows open earlier than most people expect.
One sponsor per send
Newsletter Sponsorship
No competing placements. The whole send is yours.
- 6,700 subscribers
- ~3,600 unique opens per send
- 6,000+ views — opened 1.7× per subscriber
Seen on the way to a decision, not scrolled past on the way to something else.
Sends book out in advance.
Borrows our voice, not just our reach
Custom Campaign
Everything in the Core Package, plus original content.
- We come to you
- We shoot the photo and video ourselves
- Campaign built around your space, your staff, your actual experience
Nothing repurposed from your existing assets.
Parents can tell the difference between a brand’s photos and someone else’s. Limited slots — production takes lead time.
What our channels actually do
Edmonton.family performance, last 28 days. Not a projection — what our own posts and newsletter delivered.
83,000
Unique viewers on a typical social post
437,296
Unique viewers on our best post last month
1,560
Shares — parents sending plans to friends
6,000+
Views per newsletter, read 1.7× on average
Social figures: Meta Business Suite, last 28 days. Newsletter figures: Substack, trailing 6 sends.
Let’s talk about your season
Tell us what you’re filling and when. We’ll create a fully integrated approach that resonates with our hyper-local community of parents.
